Comparisons · 8 min read
Serper vs SerpApi vs DataForSEO (2026): Cost and Fit
Serper, SerpApi and DataForSEO compared on price per 1,000 at every tier, queues, failed requests, credit expiry and endpoints. Prices as of Oct 2026.
Same pack prices, same credit amounts, same 6-month validity. On top of Google Search, CrawlerData gives you Google Shopping product details, every seller for a product in one request, async queues with webhooks and a remote MCP server.
Last checked against Serper's public pages. Sources
Serper's published packs and ours have the same prices and credit amounts, $1.00 down to $0.30 per 1,000, valid 6 months. Neither is cheaper on a plain Google search.
With prices equal, the difference is what comes with them. CrawlerData has Google Shopping product details and a sellers endpoint that returns every seller in one request, Fast and Regular queues that post results to your webhook at the live price, and a remote MCP server with 8 tools on the same API key.
| CrawlerData | Serper | |
|---|---|---|
| Pricing model | Prepaid credit packs, no subscription. Credits valid 6 months | Prepaid credit packs. Credits valid 6 months |
| Cost per 1,000 at entry | $1.00 per 1,000 requests (Starter, $50 for 50k credits) | $1.00 per 1,000 (Starter, $50 for 50k credits) |
| Cost per 1,000 at volume | $0.30 per 1,000 requests (Ultimate, $3,750 for 12.5M credits) | $0.30 per 1,000 (Ultimate, $3,750 for 12.5M credits) |
| Free tier | 50 free credits with a verified work email, valid 30 days | 2,500 free queries, no credit card |
| Google Shopping sellers | Yes. Every seller for a product in one request, 1 credit per 10 sellers returned (rounded up, minimum 1) | Not published. A Shopping search endpoint is listed, no product or sellers endpoint |
| Async and webhooks | Live (synchronous), plus Fast and Regular queues with polling or a webhook (postbackUrl). Same price on every queue | Not published. Its site quotes results in 1 to 2 seconds |
| MCP server | Yes. Remote server at api.crawlerdata.com/mcp, 8 tools, same API key | Not published by Serper (community-built servers exist) |
| Failed requests | Not charged. A failed job costs 0 credits | Credits are deducted for successful responses (per its FAQ) |
| Rate limit | 100 requests per minute and 20 per second per API key | 50 to 300 queries per second, by pack |
List prices in USD, excluding tax, as published on October 13, 2026. "Not published" means we could not find it on Serper's public pages. Per-1,000 figures marked "our arithmetic" divide a plan price by its volume.
Serper takes a JSON body with an X-API-KEY header. Ours takes a JSON body with a Bearer token, with the search parameters nested under params and the endpoint named in the body.
| Serper | CrawlerData |
|---|---|
| POST google.serper.dev/search | POST api.crawlerdata.com/v1/jobs with "endpoint": "google-search" |
| X-API-KEY header | Authorization: Bearer YOUR_API_KEY |
| q | params.query |
| gl | params.country |
| hl | params.language |
| page | params.page (1 to 10) |
| organic[] | result.organic_results[] |
curl -X POST https://google.serper.dev/search \
-H "X-API-KEY: YOUR_SERPER_KEY" \
-H "Content-Type: application/json" \
-d '{"q":"best crm software","gl":"us","hl":"en"}'curl -X POST https://api.crawlerdata.com/v1/jobs \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{"endpoint":"google-search","params":{"query":"best crm software","country":"us","device":"desktop"},"queue":"live"}'Full request and response schemas are in the OpenAPI spec, with runnable code in the examples repo. AI clients can connect to the MCP server at https://api.crawlerdata.com/mcp with the same API key.
They are the same. As of October 2026 both publish packs from $50 for 50k credits down to $3,750 for 12.5M, $1.00 to $0.30 per 1,000, valid 6 months. The difference is in what you get: Google Shopping product and sellers data, async queues with webhooks and a remote MCP server.
Serper lists a Shopping search endpoint. We did not find a product or sellers endpoint on its site. CrawlerData's sellers endpoint returns every seller for a product in one request, at 1 credit per 10 sellers returned.
On CrawlerData, yes. Send a job on the fast or regular queue with a postbackUrl, and the result is posted to you when it is ready, at the same price as a live request. Serper does not publish an async or webhook option.
Yes. When Google shows an AI Overview for the query, the Google Search response includes ai_overview with its text and cited sources, next to organic results, ads, People Also Ask and the local pack.
We run one at https://api.crawlerdata.com/mcp with 8 tools. Serper does not publish its own; community-built servers that use a Serper key exist.
All checked on (as of Oct 2026). Spotted something out of date? Email contact@crawlerdata.com and we will correct it.
Organic results with real destination links, ads, AI Overview, People Also Ask, local pack, top stories, knowledge panel and related searches. Desktop or mobile.
from $0.30 / 1,000 requests
Every seller offering a product, sorted by total price, in one request with no pagination. 1 credit per 10 sellers returned.
1 credit per 10 sellers, from $0.30 / 1,000 credits
Title, brand, description, images, rating and specs for a Google Shopping product.
from $0.30 / 1,000 requests
Fresh Google results as JSON for LLM agents, tools and RAG pipelines.
See how it works
Organic positions and SERP features, desktop or mobile, per keyword and country.
See how it works
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