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Solution

Track Google rankings on desktop and mobile

Get the organic positions for a keyword as a desktop or mobile searcher sees them in a given country, plus the SERP features around them.

The problem

What gets in the way

Rankings differ between desktop and mobile and between countries, and the features above the organic results, such as AI Overview and People Also Ask, change how much traffic a position is worth.

You need a structured SERP per keyword, device and country, with the real destination URL for each result so you can match it to your client's pages.

The approach

How CrawlerData solves it

  1. Request each keyword with device set to desktop or mobile, plus country and language.

    Google Search API
  2. organic_results gives position, title, link and snippet. Links are resolved to the destination site, not Google redirects.

    Google Search API
  3. The same response includes ads, ai_overview, people_also_ask, local_pack, top_stories, knowledge_panel and related_searches when Google shows them.

    Google Search API
  4. Use autocomplete suggestions to find new keywords to track.

    Google Autocomplete API
Example

One request, structured data back

Find your domain in organic_results to get its position. Change "device" to "mobile" for the mobile SERP.

REQUEST / RESPONSEPOSTapi.crawlerdata.com/v1/jobs
curl -X POST https://api.crawlerdata.com/v1/jobs \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endpoint":"google-search","params":{"query":"best crm software","country":"us","device":"desktop"},"queue":"live"}'
{
  "search_parameters": {
    "engine": "google",
    "query": "best crm software",
    "country": "us",
    "language": "en",
    "device": "desktop",
    "page": 1
  },
  "organic_results": [
    {
      "position": 1,
      "title": "If You Had to Pick the Best CRM for Small Business Today, ...",
      "link": "https://www.reddit.com/r/CRMSoftware/comments/1vmy4xb/if_you_had_to_pick_the_best_crm_for_small/",
      "displayed_link": "Reddit · r/CRMSoftware"
    },
    {
      "position": 2,
      "title": "Enterprise CRM Software: Salesforce vs HubSpot ...",
      "link": "https://www.alphabold.com/crm-software-solutions-for-large-companies/",
      "displayed_link": "https://www.alphabold.com › crm-software-solutions-for..."
    }
  ],
  "people_also_ask": [
    {
      "question": "Will CRM be replaced by AI?"
    },
    {
      "question": "What is the #1 CRM platform?"
    }
  ],
  "related_searches": [
    {
      "query": "Best crm software reddit"
    },
    {
      "query": "Best crm software for small business"
    }
  ]
}

Excerpt of the result object, with fields and items trimmed. Full response on the Google Search API page.

What it costs

A worked example

Every endpoint costs 1 credit per request. Here is what a typical monthly workload costs with whole credit packs.

1,500 keywords × 2 devices (desktop and mobile) × 30 days

= 90,000 requests a month

1 credit per request, so 90,000 credits a month.

Buy one month at a time

2 × Starter (100,000 credits) for $100.00

$100.00 / month

$0.0011 per keyword check

Buy six months at once (best)

540,000 credits needed: 11 × Starter (550,000 credits) for $550.00

$91.67 / month

$0.0010 per keyword check, 10,000 credits left unused after six months

Packs are bought whole, like in the pricing calculator. Credits are valid for 6 months, so buying ahead can move you to a cheaper pack. Failed requests are not charged. Prices exclude sales tax/VAT.

Good to know

Limits to plan for

  • Each request returns one results page. Tracking beyond the first page means one request per page (page 1 to 10).
  • Results reflect what Google shows at request time for the country, language and device you choose. Personalised results are not reproduced.
  • SERP features appear only when Google shows them for that query. ai_overview is present only when an AI Overview is shown.
  • A live request usually takes 10 to 120 seconds. Use the fast or regular queue for daily batches.
FAQ

Questions

Is desktop or mobile priced differently?

No. Every request costs 1 credit on every endpoint, whatever the device.

Are the result links real URLs?

Yes. Organic links are resolved to the destination site, so you can match them to your pages directly.

Can I check page 2 and beyond?

Yes, with the page parameter, from 1 to 10. Each page is a separate request.

Do I get the AI Overview?

When Google shows one for the query, the response includes ai_overview with its text and sources. When it does not, the field is empty.

Which countries can I track?

31 countries, including us, gb, ca, au, de, fr, es, it, nl, in and jp.

Try it on your own data

Get 50 free credits when you sign up with your work email and verify it. Failed requests are never charged.

Get 50 free credits